Senior Product Designer · Finesse

Aisha Siddiqui

Designing financial products for the next 100 million users across MENA

Senior designer with 8+ years shaping financial products for MENA. Led design systems at two unicorns. Speaker at Config 2024.

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Finesse Design System 2.0

Rebuilding a multi-product design system from 47 inconsistent components to a unified 120-component library.

Onboarding Redesign

Redesigning the first-run experience for a MENA-focused consumer fintech — lifting first-week activation by 22%.

About

Who I am

Design leader with eight years of experience building financial products for emerging markets. Currently leading design systems at Finesse, a Series B fintech serving 2M+ users across eight MENA countries. Previously at Careem and Tabby where I led cross-functional design teams through zero-to-one product launches and scaled design systems across...

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Open to collaborations, freelance work, and full-time opportunities.

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