About

Aisha Siddiqui

Senior Product Designer · Finesse

Open to work

Design leader with eight years of experience building financial products for emerging markets. Currently leading design systems at Finesse, a Series B fintech serving 2M+ users across eight MENA countries.

Previously at Careem and Tabby where I led cross-functional design teams through zero-to-one product launches and scaled design systems across five product lines. My work has been featured at Config 2024, Dubai Design Week, and in A Book Apart's regional design annual.

I care about making financial products feel human — especially for users who've historically been underserved by banking infrastructure. Most of my portfolio reflects that focus.

Experience

Career path

Aug 2023 — Present

Senior Product Designer

Finesse · Dubai, UAE

Leading design systems and consumer-facing product work at a Series B fintech serving 2M+ users across eight MENA countries.

Mar 2021 — Jul 2023

Lead Product Designer

Tabby · Dubai, UAE

Led design for the merchant-facing platform during Tabby's scale-up phase (Series B → unicorn).

Sep 2018 — Feb 2021

Product Designer

Careem · Dubai, UAE

Cross-functional design across Careem's super-app — rides, food, and payments.

Jun 2016 — Aug 2018

Freelance Product Designer

Independent · Dubai, UAE

Freelance work across fintech, e-commerce, and SaaS clients in the UAE, Saudi Arabia, and the UK. Built early product design expertise shipping to production under tight timelines.

Education

Academic background

Interaction Design Foundation

Certification · Human-Computer Interaction

2019 — 2019

American University in Dubai

Bachelor of Design · Visual Communication Design

2012 — 2016

Skills

Expertise

Product Design Design Systems Figma UX Research Prototyping Design Leadership Fintech Accessibility

Testimonials

What people say

"Aisha is the rare designer who operates at both the system level and the pixel level without losing either. Her design system work has fundamentally changed how we ship product."

Omar Rashid · VP of Product at Finesse

"The best hire I made in three years at Tabby. She left our merchant platform ten times better than she found it."

Layla Haddad · Head of Design at Tabby

"Working with Aisha was the first time I felt design was actually leading, not following. She made my job easier by making hard decisions early."

Jamal Abdallah · Staff Engineer at Careem

Certifications

Credentials

Accessibility in Design — Certified · Interaction Design Foundation

2022

Design Leadership — Bootcamp · Meetup Design School

2023